The Swedish Ice Hockey Association has one goal: to make Ice Hockey Swedens most engaging sport. An ambition that has resulted in a lot of great and engaging projects and initiatives. And it also resulted in a very varied visual expression.

The association, the national team and Swedish Ice Hockey as a whole needed a new visual expression, that could be applied and varied through all touchpoints, but still gave a cohesive brand experience.

2020 – Branding, concept, type design, motion