As a part of giving Swedish ice hockey its distinct new look, the custom typeface Flex* was developed. The typeface offers great flexibility as it both works in longer texts and in big bold headlines. The typeface comes in 2 widths and 3 weights.
* The term “Flex” comes from hockey stick flex, which is a measure used in the making of hockey sticks to test how much a shaft will bend.
2020 – Type Design